Recently the National Development and Reform Commission held the China Forum for Consumption and Poverty Alleviation in Yan’an, Shaanxi. In order to promote best practices for alleviating poverty through consumption to the public, during the forum, 50 cases of best practices and 50 finalists were selected from more than 300 entries submitted by local governments.

The entry, entitled ‘Established Brand Empowers New Drink; Guangdong and Guizhou accelerate industrial cooperation', was selected as one of the 2020 national best practices for poverty alleviation through consumption. It was also the only selected case from Guangdong and is GPHL's poverty alleviation project for vitalizing Guizhou's industry was selected as one of the '50 Cases of Best Practices for Targeted Poverty Alleviation in 2019'.

In November 2018 GPHL developed market-oriented products, such as Ciningji mixed juice, Ciningji Lozonge and Roxburgh Rose Herbal Jelly, within in 98 days after taking up the mission of poverty alleviation.

In 2019, sales of Ciningji products amounted to over 100 million RMB. Moreover, the companies involved in roxburgh rose production and processing saw a year-on-year growth in sales of more than 30%.

On April 28th, GPHL worked with Guizhou government to hold the 2020 Guizhou Roxburgh Rose Industry Development Forum. It also issued 200 million RMB worth of Ciningji vouchers to promote the roxburgh rose industry.

In addition, GPHL exerted more efforts in alleviating poverty through industry development. For example, Guizhou Wanglaoji Ciningji Industry Development Co., Ltd. was established in Qiannan. The Ciningji production facilities covered an area of 200,000 square meters. The production lines have the capacity to produce 600,000 cans of Wanglaoji herbal tea and 500,000 cans of Ciningji every day.

Wanglaoji established the southwestern business operation centre in Bijie, and also established Guangyao Wanglaoji Ciningji Innovation Centre and Guangyao Wanglaoji (Bijie) Industry Company Limited. It will also work with the government of Qixingguan District in Bijie to build a production line for Ciningji Lozonge.

On August 13th Guangyao Wanglaoji (Bijie) Industry Company Limited was established.

At the 2020 Guizhou Roxburgh Rose Industry Development Forum, GPHL joined hands with the research team led by Dr. Zhong Nanshan and the Guizhou Provincial Research Institute for Respiratory Diseases to build a research group. The group entitled “Industry-university–institute Cooperation Group for Studying Roxburgh Rose as a Prevention Approach and Treatment of Respiratory Diseases” aims to further study and explore the effects of roxburgh rose.

In addition, with research advantages, GPHL Cijingji Research Centre has upgraded Ciningji Sparkling Wine, enriching product offering, such as preserved roxburgh rose, roxburgh rose mooncakes and roxburgh rose probiotic yogurt.

On September 28th Guizhou provincial Party leaders visited Wanglaoji Health Industry Co., Ltd. to learn about GPHL and Wanglaoji’s efforts in supporting Guizhou’s roxburgh rose industry. On the same day, Ciningji announced world badminton champion, Lin Dan, to be the brand’s endorser.

It was expected that the sales of Ciningji products would reach 500 million RMB this year, helping Guizhou succeed in alleviating poverty.

Authors: Monica & Michelle

Editors: Olivia & Jerry