The leading Chinese research and consultancy institution Chnbrand released the 2019 China Brand Power Index SM (or C-BPI®) report on April 5th, 2019. GPHL’s Wanglaoji was once again the top-rated brand in the herbal tea category. Wanglaoji has been staying on top of the herbal tea brand list for three consecutive years.

The C-BPI® is China’s most widely-received brand ranking report and kickstarted the brand value rating system in China. Since it’s conception in 2011, the list has been published annually and is funded by the Ministry of Industry and Information Technology. It is an index system made to assess consumers’ buying behaviors: it is a reliable brand value evaluation system, rating brands by sector and acting as a fundamental benchmark that helps enterprises establish their own brand management mechanisms.

The 2019 C-BPI® survey, evaluating 8,700 mainstream brands, was conducted in 65 cities around China, with respondents who are permanent residents between the ages of 15-64, working in 176 different industries.

Time-honored brand with stronger brand power via ongoing innovation

In line with consumption trends, Wanglaoji has upgraded its products and keeps innovating; launching sugar-free herbal tea, low-sugar herbal tea and dark sugar herbal tea, offering consumers more choice. Starting from 2018, Wanglaoji has launched several new drinks, including coconut juice, roxburgh rose juice, ice herbal tea, and jasmine herbal tea.

In 2018, Wanglaoji worked with two young celebrities Zhou Dongyu and Liu Haoran to promote its products. In the same year, Wanglaoji obtained the naming rights and sponsorship for a popular singing variety show which was both well-received and highly-rated.