12 GPHL subsidiaries listed in China's 1,128 time-honored brands

2018-06-07 16:21:33 GPHL GPHL

China’s Cultural and Natural Heritage Day (June 9th) aims to honour the country’s heritage and renew the public interest in traditional Chinese culture. Apart from traditional art and customs, China’s historic brands, Colloquially known as “Lao Zi Hao”, are also important vehicles for preserving Chinese culture.

Thus far, the Ministry of Commerce has officially recognized 1,128 “China Time-Honored Brands” each with an average history of around 140 years. To keep pace with the changing times, these brands have to be innovative and cater for today’s market and consumers.

GPHL, a Guangdong-based pharmaceutical conglomerate, has twelve subsidiaries in the 1,128 brands, including Chenliji, Wanglaoji and Pangaoshou. Founded more than 400 years ago, GPHL has updated both its products and marketing strategies over the years.

GPHL is always looking for ways to improve their products’ effectiveness, flavour and packaging. When first developing Chuanbei Pipa Gao, a Chinese cough medicine, Pan Gaoshou added Chuanbei, Jigen and ingredients to improve the existing Pipa Gao. He also adopted the western preparation method to prolong Pipa Gao’s shelf life.

Compared to the original Wanglaoji, the new dark sugar flavor packaging is slimmer and features contemporary stylings. The new package won the reddot award in 2017. [Photo provided to Newsgd.com]

Wanglaoji, a popular herbal tea brand, has recently launched new flavors and packages, targeting a wider range of customers. The product is now sold to over 20 countries around the world.

“We have released new flavors to target young people’s different tastes, such as the sugar-free and dark sugar flavors,” said Li Hong, GM of Guangzhou Baiyunshan Pharmaceutical, “we adjust formulas for different countries as well. Products selling to South East Asia are sweeter than other regions because most people there prefer a sweeter flavour.”

In addition, GPHL has already established its own websites both in Chinese and English to demonstrate its international image and its determination to enter overseas markets. It has also joined e-commerce platforms to promote and sell products, which in turn helps to further attract consumers.

Meanwhile, the enterprise has seized on the bubble tea trend. In 2017, four ‘1828 Wanglaoji’ stores opened in Zhujiang New Town, Guangzhou, offering not just fresh brewed herbal tea but new product lines, such as herbal tea with milk, fruit tea, mango pomelo sago, moringa yogurt, handmade herb biscuits and much more.


(Reported by Jasmine Yin, Edited by Wing Zhang, Simon Haywood)


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