GPHL visits Wanglaoji's hometown, promoting Chinese herbal tea culture
2018-04-04 08:55:01 GPHL GPHL
During the two-day trip, the GPHL team not only visited Wang Zebang’s ancestral temple and the house where he used to live, but also a renowned local enterprise, Astros Printing, and discussed the company’s cultural development with its executives.
Qiu Jianhua, Director of Cooperation Culture and Deputy Director of the General Office of GPHL, said the enterprise signed a cooperative agreement with Heshan municipal government in 2013, since when they have been jointly developing and promoting Wanglaoji’s brand culture.
Over the past five years, GPHL and Heshan have had a number of official titles successfully approved such as: “the origin of Chinese herbal tea”, “the hometown of Wanglaoji” and “Guangdong’s ancient village”, which have both improved Heshan’s cultural image and deepened people’s understanding of the 190-year-history of Wanglaoji.
During the seminar, Wanglaoji Pharmaceutical also donated 20 computers to Shangsheng in Gulao township, to support the village’s development. Meanwhile, local government officials expressed willingness to strengthen cooperation with GPHL, and eventually to boost the cultural output as well as the village’s development.
The town is also famous for its lion dance performances and Liang Zan Wing Chun (a traditional Southern Chinese martial art recognised in 2008 as an Intangible Cultural Heritage of Guangdong Province).
Reported by Jasmine Yin
Photo by Li Xiexin, Zhong Chunyue
Edited by Olivia Yang, Simon Haywood