GPHL’s Caizhilin announced an exclusive distribution agreement with the Ginseng Board of Wisconsin (GBW) in Guangzhou on Dec. 12, 2017. Under the agreement, Caizhilin is to be the sole distributor of Wisconsin Ginseng in South China.
The cooperation between Caizhilin and GBW will provide customers in South China with the most authentic Wisconsin Ginseng and raise the brand recognition of Wisconsin Ginseng via Caizhilin’s existing brand influence. People no longer have to travel all the way to the US, instead they can buy authentic Wisconsin Ginseng right here from Caizhilin’s stores around South China.
The opening ceremony of Caizhilin's flagship store on Shangxiajiu Pedestrian Street, Guangzhou on Dec. 12, 2017.
On the same day, Caizhilin opened its flagship store on Shangxiajiu Pedestrian Street, Guangzhou, marking a new step in its pursuit of popularizing ‘trendy TCM’.
The store sells, amongst other things, precious and fine unrefined drugs, dispense medicines, powders, and all kinds of medicinal liquors.
Caizhilin's flagship store on Shangxiajiu Pedestrian Street, Guangzhou.
In the store, what would immediately catch your eye is the ‘herb identification wall’ which displays a number of fake and inferior herbal medicines collected by Caizhilin over the past years. This wall is like a mini TCM museum where citizens can learn to distinguish authentic herbs from fake ones.
The store will regularly give lectures on the identification of medicinal herbs and health maintenance, and all are warmly welcomed.
Caizhilin's flagship store on Shangxiajiu Pedestrian Street, Guangzhou
Caizhilin has always been devoted to the research and application of quality standards and quality control technology to TCM. It employs a traceability system which can trace all its medical herbs from soil to market. It has about 60 herb planting demonstration bases dotted around the county.
In 2017, Caizhilin launched a series of businesses to kick start its ‘trendy TCM’ initiative, including dispensing medicines via WeChat, medicine preparation and delivery, new granule formulas for Chinese herbal medicines and more.
The signing ceremony.
Guests visit the store.
(Author: Monica Liu; Editors: Simon Haywood, Olivia Yang)