GPHL's philanthropic Yellow Bracelet Project

2020-11-18 16:32:16 GPHL GPHL

Right after hanging up, he forgot whom he had just called. She forgot to fetch the groceries she bought after paying money. He met family members and friends but forgot their names...

They are elderly patients with Alzheimer's disease. They gradually experience memory loss, become disoriented in their homes and forget how to contact their families. Even worse, they will forget their families and children.

In September 2012, the Yellow Bracelet Project was launched by China Central Television’s “My Father and Mother Initiative”. The project aims to encourage patients to wear a yellow bracelet which contains his or her name, address and the contact of his family, preventing them from becoming lost.

GPHL has a special concern for these patients. Since 2013 the group has made its own contributions to help them.

In September 2013, “Love Will Take You Home”, the first Chinese micro movie for patients with Alzheimer's disease, was released with the sponsorship of Fufangdanshen Research Centre, Guangzhou Baiyun Mountain and Hutchison Whampoa Ltd (BMHW).

Micro movie “Love Will Take You Home”

In September 21st, 2014, the World Alzheimer’s Day, BMHW founded the Baiyunshan Fufangdanshen Tablets Charitable Foundation, the first charitable foundation in China for preventing and treating Alzheimer's disease. With the Foundation serving as a platform, BMHW regularly organized a variety of philanthropic campaigns to benefit the wider society.

Founding of the Baiyunshan Fufangdanshen Tablets Charitable Foundation

In 2015 the Foundation carried out an activity to set a Guinness World Record. It worked with PG20 pharmacy chain to distribute yellow bracelets at nursing homes and PG20 chain drug stores for preventing senior people with dementia from getting lost. During this activity the Foundation has distributed 100,000 yellow bracelets and received nearly 30,000 oaths, successfully setting the Guinness World Record. Putting into practice of its commitment of “love for the world”. By doing so, GPHL has aroused wider concern for senior people with dementia.

The Baiyunshan Fufangdanshen Tablets Charitable Foundation sets a Guinness World Record.

In 2016 BMHW proposed the idea of ‘health advisor for chronic disease management’, joining hands with China’s top 100 pharmacy chain to establish the “Home for Dementia Prevention and Treatment”. The organization is committed to promoting fundamental knowledge of prevention and treatment for chronic diseases, such as dementia, as well as health tips among pharmacy members, most of whom are senior citizens. It has experts and doctors who regularly provide free consultation and diagnosis, create documents to record, manage and track members’ physical conditions. Meanwhile, the organization also develops partnership with local charities for sponsor families with patients with dementia, giving medicines to patients and showing concern for the society.

Founding of the Home for Dementia Prevention and Treatment

In 2020 BMHW released the White Paper on Cardiovascular and Cerebrovascular Health and Social Responsibility at the 5th National Alzheimer's Disease Prevention Summit, unveiling BMHW’s achievements of philanthropic efforts during the 13th Five-Year Plan period as well as its devotion to philanthropy.


Releasing the White Paper on Cardiovascular and Cerebrovascular Health and Social Responsibility

Authors: Monica & Michelle

Editors: Olivia & Jerry

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